Setting a frequency safeguard in FosterFlow allows you to control the maximum number of messages or automated flows your contacts will experience within a specific time range. This is a one-time setup that operates on a rolling basis for each contact.
Why you need channel frequency capping
Limiting the number of communications sent out using frequency capping is essential to avoid overwhelming your audience. By establishing a proper limit, you ensure that recipients are not bombarded with too many emails in a short period.
As a result, the number of spam complaints and unsubscribers decreases. Maintaining a healthy communication volume keeps your audience engaged and significantly increases your overall email deliverability score and sender reputation.
Set a proper frequency capping
To configure your frequency limits, navigate to your store settings and click on the Advanced tab.
FosterFlow provides two different types of frequency capping controls on this page:
1. Channel frequency capping
This setting controls the maximum number of overall marketing emails a specific recipient can receive.
* To activate it, check the box next to A recipient can receive your email messages a maximum of…
* Enter the maximum number of time(s) the email can be sent.
* Define the rolling time range by entering a number and selecting day(s) from the dropdown.
* Click Save to apply the rule.
2. Flow entry capping
This setting controls the maximum number of times a user can be triggered to enter your automated flows, preventing them from being repeatedly enrolled in overlapping or recurring flows.
* To activate it, check the box next to A user can enter flows a maximum of…
* Enter the maximum number of time(s) a user is allowed to enter flows.
* Define the rolling time range by entering a number and selecting day(s) from the dropdown.
* Click Save to apply the rule.