Create drip campaigns that convert with automated flows

Build the ultimate customer journey. Smart automation sends targeted messages that respond to customer data and real-time behavior.

Automate key messages quickly with 60+ pre-built flows

Select a pre-built flow template, add your branding, and customize with just a few clicks. All flow templates feature built-in split logic — no backend configuration necessary.

Welcome series

Greet new subscribers and introduce your brand with messages that make a great first impression.

Abandoned cart reminder

Drive more revenue by reminding subscribers about products they didn’t finish purchasing.

Post-purchase follow-up

Ask customers to review your products once they’ve received them.

Browse abandonment

Remind subscribers about specific products that caught their attention while browsing.

Trigger platforms across your tech stack with webhooks

Automate real-time processes in another application or server by adding a webhook to your flow. Webhooks can send real-time information to any other platform you use.

Save time by using webhooks to trigger processes like:

Track your success at a glance

View key flow performance metrics directly in the flow builder.

Optimize with A/B testing

Improve your results by testing send times, channels, message content, and discount offers.

Schedule pre-built reports

Get regular flow reports that measure performance by time period and engagement metrics.

Wilkinson Sword increases revenue with automated flows

“We retarget people based on what they’ve clicked within an email. After they click, we send them another email that’s directly related to what they expressed an interest in. Through that we get really high open rates—around 60 percent—and also a really strong conversion rate.”

John Pagni, ecommerce assistant, Edgewell